Garret J. Shaw
Public Relations & Marketing
About Me
Hi! My name is Garret J. Shaw and I am a public relations and marketing professional. From a young age, I knew I wanted to work in a field that would cultivate and support my creativity while allowing me to build on my natural talents as a communicator.
I have been fortunate enough to work with multiple organizations and fine-tune my skills and talents as a communications professional. I have created and executed public relations campaigns and social media plans, produced creative assets and planned knock-out events. I have received certifications in Public Affairs and Social Media Communications, Project Management, Product Management and Meditation.
My hobbies include exercise, reading, photography, and language learning. If you're looking for me, I'm probably reading an article regarding breaking news, regulations or something related to philosophy.
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I am always on the search for opportunities to lead a team through the execution of communication plans, media events and produce stunning results in all facets of earned media.
Work Experience
Feb. 2023 - Present
Serotonin | Director of Public Relations
As the Director of Public Relations at Serotonin, I led the development of targeted PR campaigns, established robust media connections, and significantly boosted the visibility of clients including Aleo, Auradine, Bain Capital Crypto, Linera, MobileCoin, Robinhood, and VanEck through strategic messaging, media engagement, and leadership positioning. My role involves crafting and executing effective outreach strategies, navigating crisis communications, offering strategic advice to clients, and securing coverage in leading outlets like Bloomberg and TechCrunch. In leading a talented PR team, I focus on professional growth, talent acquisition, and seamless integration, driving the agency's advancement and prominence in the web3 industry.
May 2022 - Feb. 2023
Prime Trust | Senior Communications Manager
As the Senior Communications Manager for Prime Trust, I managed earned media, cultivated relationships with journalists, influencers and industry organizations, up-leveled the organizations speaking and award submission program, executed event plans, created engaging content, researched policy, and created impactful PR/Communications strategies that improved Prime Trust's visibility in key market areas.
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December 2020 - May 2022
Chainalysis | Communications Manager
As the Communications Manager for Chainalysis, my primary responsibilities included pitching and managing media, drafting award submissions, managing social media, strategizing product and feature launches, acting as a cross-departmental conduit as a means to facilitate internal communications and helping to strategize with the DEI committee to create a more inclusive work environment.
September 2019 - November 2020
North 6th Agency | Account Executive
As the Account Executive for North 6th Agency, my primary responsibilities are to pitch relevant media, assist in press release curation, assist in planning and executing events, provide expert counsel to clients regarding issues or crises, and assist in new business creation.
July 2019 - August 2019
Sumitomo Corporation of Americas | Associate, Corp. Communications/ Public Relations
As the Associate of Corporate Communications and Public Relations, I provided assistance with the curation of content for both internal and external communications such as press releases, internal magazines and supplemental documents for departmental use, develop and execute PR and marketing activities, network and develop press relationships on behalf of the company, attend key events for both the company and its subsidiaries, assist in managing crisis situations, developing key social media and website content and assisting with community activities and CSR projects.
Assisting with the development of content for internal and external newsletters and coordinating production process.
January 2018 - July 2018
Freelance Public Relations Consultant
As a Freelance Public Relations Consultant, I provided strategy and leadership for communication efforts in a wide variety of fields, from non-profits, books and political campaigns. Through this experience, I was able to secure placements in outlets such as Ami Magazine, WHK Radio,
WHCU Radio, and Book Reader Magazine.
August 2017 - January 2018
Bratskeir & Co.| Account Coordinator
As the Account Coordinator for the Bratskeir & Co., my primary responsibilities were to find relevant articles written about represented brands and clip them, write reports of press coverage, aid in planning and staffing events, act as liaison between clients and account executives, provide exceptionally copy to be used in press kits, devise creative delivery ideas and strategies, and provide an overall pleasant demeanor.
April 2017 - August 2017
Kalamazoo County Government | Communications and Marketing Associate
As the Communications Associate for the Kalamazoo County Government, my primary responsibilities were to aid in the development of branding guidelines, develop and help execute a public relations plan to emphasize health, and community wellbeing, create and distribute press releases, and assist in planning and executing events that promoted the newly developed strategic plan to employees and partners.